How to Start a Magazine (Hardcover)
From Publishers Weekly
The one-time owner of Kirkus Reviews, James B. Kobak, imparts magazine-industry wisdom in How to Start a Magazine. Moving from the conceptual to the practical, Kobak approaches his lesson in five parts: trends and statistics about the business; steps in starting a new magazine (mission statements, business plans, pilot issues, testing through single-copy sales, etc.); the major operations involved in publishing a magazine (i.e., editorial, production, marketing, circulation); magazine as brand (”It earns the loyalty, friendship and confidence of its readers as it speaks to them one-on-one about a subject they are very interested in”; “It establishes a market-place between its readers and advertisers”; etc (more…)
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Tags: a, how, Start, to, [MAGAZINE
Filed under: Magazine templates
5.0 out of 5 stars
How To Start
It’s all in the details and this books has it! Case studies from upstarts to what went wrong with detail accounts of the ins and outs of a working magazine firm.
5.0 out of 5 stars
Great!
This is yet another book that has a lot of great information in it for starting magazines. I’d recommend it if you’re thinking about it. It’s quite clear and is genuinely useful!
5.0 out of 5 stars
Thanks
Wow, what a great read. It is helping me on my way to publish the world’s most successful magazine. Ever.
5.0 out of 5 stars
THE BEST!!! This one is the best out there
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material.
2.0 out of 5 stars
A Tough Read
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the…
4.0 out of 5 stars
A relief…
Every single book that I’d ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go…
5.0 out of 5 stars
A must read for people in magzine business
A very readable account which gives perspective on the nature of the business, its pitfalls and surprises.
5.0 out of 5 stars
Why some magazines succeed while others go bankrupt
How To Start A Magazine And Publish It Profitably by business consultant and entrepreneur James B. Kobak is a no-nonsense, imminently practical, how-to guide to the magazine…