How to Start a Magazine (Hardcover)
From Publishers Weekly
The one-time owners of Kirkus Reviews, James B. Kobak, imparts magazine-industry knowledge in How to Start the Magazine. Moving from the unpractical to the practical, Kobak approaches his doctrine in 5 parts: trends as well as census data about the business; stairs in starting the code new repository (mission statements, commercial operation plans, commander issues, contrast by single-copy sales, etc.); the vital operations concerned in edition the repository (i.e., editorial, production, marketing, circulation); repository as code (“It earns the loyalty, loyalty as well as certainty of the readers as it speaks to them one-on-one about the theme they have been really meddlesome in”; “It establishes the market-place in between the readers as well as advertisers”; etc (more…)
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Tags: a, how, Start, to, [MAGAZINE
Filed under: Magazine templates
5.0 out of 5 stars
How To Start
It’s all in the details and this books has it! Case studies from upstarts to what went wrong with detail accounts of the ins and outs of a working magazine firm.
5.0 out of 5 stars
Great!
This is yet another book that has a lot of great information in it for starting magazines. I’d recommend it if you’re thinking about it. It’s quite clear and is genuinely useful!
5.0 out of 5 stars
Thanks
Wow, what a great read. It is helping me on my way to publish the world’s most successful magazine. Ever.
5.0 out of 5 stars
THE BEST!!! This one is the best out there
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material.
2.0 out of 5 stars
A Tough Read
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the…
4.0 out of 5 stars
A relief…
Every single book that I’d ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go…
5.0 out of 5 stars
A must read for people in magzine business
A very readable account which gives perspective on the nature of the business, its pitfalls and surprises.
5.0 out of 5 stars
Why some magazines succeed while others go bankrupt
How To Start A Magazine And Publish It Profitably by business consultant and entrepreneur James B. Kobak is a no-nonsense, imminently practical, how-to guide to the magazine…